For every purchase, 10% of profits will be donated to organizations that support wildlife conservation. We believe that it is our responsibility as a company to give back to regions of the world that inspired our love for adventure. While in Ushuaia, Argentina we were lucky enough to have the opportunity to visit penguins in their natural habitat (hence our super cool retro logo). Overcome with admiration for these creatures the idea was born that we would donate 10% of profits to wildlife conservation. The best part? You get to select which type of animal your proceeds go to!